Emirates & United Airlines: Commercial Agreement Announcement - September 14th, 2022

On September 14th, 2022, Emirates and United Airlines gathered at Washington Dulles International Airport to announce their new network partnership agreement.  Sir Tim Clark, President of Emirates Airline and Scott Kirby, CEO of United Airlines, both took the stage to speak about how the codesharing agreement expands both flag carrier airlines’ networks, and allows travelers to reach international destinations more easily.  Travelers flying on Emirates and United itineraries will be able to easily connect interlined flights in the US in Chicago, San Francisco, Houston, Boston, Dallas, LA, Miami, JFK, Orlando, Seattle and Washington, DC; United has also opened a new flight route between Newark and Dubai, connecting passengers to more than 100 cities on connecting flights with Emirates and flydubai.

In covering this huge partnership announcement, my first task before guests began arriving was to capture a photo of Emirates and United cabin crews together with their twin Boeing 777-300ER aircraft.  This hero image was used as a headline photo of the event, and was captured, edited, delivered, and disseminated for immediate publication while on-site; as a result, it was also used for multiple publications’ headline images covering the story.

After I fulfilled the immediate PR needs, media and guests began arriving and enjoying reception before the main program began.  For many, this was their first large-scale aviation event post-pandemic, so there was an air of excitement not just because of the announcement, but also reuniting familiar faces and a sense of recovery.

Soon after, the Come Fly With Us event kicked off, with the hangar doors opening to reveal the twin Emirates and United Boeing 777-300ER aircraft positioned nose-to-nose just behind the stage to the awe of spectators.

Sir Tim Clark, President of Emirates Airline and Scott Kirby, CEO of United Airlines, took to the stage to welcome guests.  After speaking about the new partnership, the pair joined together to push a flight throttle launching the Come Fly With Us intro video to conclude the event.

Afterwards, groups gathered to take pictures with the aircraft, while Sir Tim Clark and others gave media interviews.

Dulles Town Center - Commercial Marketing Package

If you follow me, you surely know that much of my work revolves around retail marketing, commercial advertisements, and corporate PR. This area of focus can include shopping centers, airports, entertainment, individual businesses, and other retail and concession programs.

In Fall of 2021, I captured a set of images for Dulles Town Center, a local shopping mall to update their marketing package and highlight recent changes to their property and retailers, as well as capture some new perspectives of the mall.

As with any project with such a large scope and physical footprint, this project took weeks of planning, and multiple site visits to capture all the required locations. Between changing seasons and differing lighting requirements, weather and time-of-day becomes an increasingly important factor for exterior hero images and large, naturally lit interior spaces.

Turkish Airlines Lounge at Washington Dulles International Airport - 2022

In 2016, Turkish Airlines opened their newest Business Lounge at Washington Dulles International Airport; Turkish's first airline lounge in the United States, made available for use by Business & Elite passengers, Gold level Star Alliance members, and later other qualifying partner airline travelers.  I was on hand to document the grand opening events, and my images from the ribbon cutting and lounge interior even were published in USA Today.

Six years later, Turkish Airlines’ US operations management contacted me to capture updated photos of their lounge, as both the interior and their marketing needs have changed since originally opening.  After some extended planning around ongoing renovations, passenger loading, and other desirable conditions, I captured an updated marketing package of the lounge’s interior spaces, displaying occupancy usage for certain areas per client request (oftentimes when showcasing the interior design of a space, typically no occupancy is desired, however in this case the project need preferred it).

The Turkish Airlines Lounge features a full service bar serving wine, cocktails, and coffee, an open buffet, showers, prayer room, business amenities, and a private VIP room.  The seating area offers options ranging from quiet workspaces, relaxing lounge chairs, and panoramic views of Dulles’ airfield.

TAV Operation Services - New Office Space

The best time to photograph your office space is right after its completed construction or renovation; the second best time to photograph it is the moment you think you might want documentation of your working space. For TAV Operation Services, moving their location to a larger suite was the perfect opportunity to capture their new HQ in Tyson’s Corner. Highlights important to capture for office space photography include private offices, conference rooms, reception, kitchen & recreation, shared working spaces, common areas, and branded signage.

Sandstone Care: Chantilly, VA Detox Center

Starting off 2023, Sandstone Care opened its latest treatment center in Virginia, the Virginia Detox Center in Chantilly.

The Virginia Detox Center is a medical detox and inpatient treatment facility serving Fairfax and Loudoun Counties, providing care for young adults and adults to overcome substance use, addiction, and co-occurring mental health conditions.  Patients are provided 24/7 medical supervision, daily residential programming and therapy sessions, and forming a pathway to discharge from intake.  The center also provides support for those in transitional living communities, Partial Hospitalization, and Intensive Outpatient Programs.

I captured marketing and promotional images of the new facility for Sandstone Care, which has been widely utilized on their website, social media, and facility directory listings.

NOTE: All individuals pictured are paid talent and are not actual patients.