Safebridge - Headshots and Branding

I recently captured some headshots and personal branding for Safebridge, a Certified Financial Planner based in Northern Virginia.

Jack, the owner of Safebridge, is in the process of rebranding his business, which includes updating their web presence and marketing strategy to better represent new avenues his evolving business model has lead and reflect ideals fundamental to Safebridge’s core values.

This kind of transitionary period is the perfect time to update headshots and on-brand portraits as part of a personal branding session; having a catalogue of high-quality photography is vital to a brand’s marketing strategy, which can be used in web design and carried over to social media campaigns, with a backlog of ready-to-publish images for future expansion of a brand’s web presence and prospective marketing campaigns.

To schedule you or your business’ headshots or personal branding portrait session, contact J. David Buerk - Photography today!

Rubin and Madonna: The Proposal

If you’ve ever met Rubin, you know he always has something funny to share. One of my earliest memories with Rubin is from while I was covering Ethiopian’s 787 Dreamliner being introduced into service at Washington Dulles International Airport; Rubin said, “I honestly don't know what David looks like. I think his face might look like a camera.” Some say he may not be wrong.

When Rubin told me he was planning to propose to Madonna at the Dulles airport gate where they first met, I of course was excited to help capture the moment. Rubin spent several weeks planning the proposal, coordinating with the airport and IT to make his idea of the gate display boards play clips of all the travels and memories they’ve compiled over the years of their relationship, culminating with a special flight information display for the next chapter of their relationship to take off.

To-date I’ve photographed three prior proposals, two of which were also airport proposals, but like everything in 2020, this proposal presented new challenges to solve - namely, for me, how do I blend in with a crowd that isn’t there? 2020’s coronavirus pandemic has heavily impacted the aviation industry, and during a planning walkthrough a week prior to the proposal, it became apparent my usual tactic of hiding in plain sight may prove more difficult given that gate A25 was completely abandoned. Fortunately, given the video Rubin assembled to play on the FIDS, I wouldn’t need to hide much for very long, as the jig would pretty much be up as soon as Madonna saw the video - a marked difference from other proposals I’ve captured, and I’m happy to say it worked out exactly as Rubin planned.

Funnily enough, the day-of, gate A25 wasn’t abandoned! It was populated with passengers social-distancing in groups before their flight departing from an adjacent gate, so my gambit to “look like a passenger” paid off, and happened to come in handy much earlier than I’d planned - as it would happen, Rubin and Madonna were on the same AeroTrain as me when heading over to the gate to set up, while Rubin took Madonna to his office to pretend file some paperwork in order to throw Madonna off his plans and give everyone at A25 time to get in position. When I got off the AeroTrain, I spotted the couple getting off two cars ahead of me and hopping on the escalator - I decided to stick to my plan, and follow suit with everyone else moving through the station, and I walked my rolling camera luggage and backpack onto the escalator adjacent and a few steps behind them - don’t mind me; I’m just a passenger! Later on, Rubin told me he’d spotted me, but played it cool-as-a-cucumber the same as me. I was even able to grab a few photos of them before I paid them no mind speed-walking past with my rolling bag on the way to my “flight.”

Once the time came, Rubin walked Madonna to gate A25, the gate they first met each other as airport employees, and Rubin’s video played on the FIDS with music filling the gate area. And Rubin’s plan worked, because Madonna was taken with emotion immediately. The pictures tell the rest of the story - when the “Will you marry me?” flight card showed at the end of the video, Rubin dropped to one knee to pop the question, and the rest is history!

Just being around Rubin and Madonna you can feel their energy, and seeing how happy they make each other it’s impossible not to feel happy yourself. After passengers and fellow employees and friends alike had congratulated the newly engaged couple, we took some photos to formally commemorate the occasion. As Rubin and Madonna are both longtime airport employees, and to further celebrate the place where they met, we captured portraits on the ramp with Dulles’ historic ATCT in the background as onlookers watched from passing mobile lounges and taxiing aircraft, before heading back to the Main Terminal to meet with friends and family who had gathered to congratulate the pair.

It’s 2020; you have to social-distance and wear your mask:

Also because it’s 2020, it must be said: masks were only off for photos, socially distanced from non-family members.

With the help of a mutual friend of Rubin and I, video of Rubin and Madonna’s engagement was captured from several angles, which I’ve combined to show exactly how it went down.

Dulles’ tagline is “Your Journey Begins with Us,” and for Rubin and Madonna it truly did at Gate A25.

SARS-CoV-2 - May

In keeping with my last post, I’m compiling all the unusual (or usual by now) sights I’ve spotted in my quarantine outings. Honestly, beyond the requisite safety precautions, “quarantine” seems like an American misnomer compared to the much earlier and more comprehensive prevention protocols in other countries; so much is still allowed and considered essential.

Retail

While March and April saw widespread shortages of staple commodities such as toilet paper and hand sanitizer, May is seeing these items make a gradual reappearance in stores. In fact one store I visited at the end of May, while following a tip on disinfecting wipes, had a cornucopia of TP taller than me, and larger than a pack of cars.

All images shot and edited on iPhone.

Although I had a limited supply of disinfectant wipes, I’ve been trying to secure a few more containers so I don’t have to outright ration their use on my gear, etc. In the last two weeks alone I’ve found disinfectant wipes in stock at at various websites, but they’ve sold out by time I’ve made it to the shopping card 5x now. Then, I managed to get an order to process for one before it sold out, but when I received the shipment from Amazon proper, I was delivered an unopened shipping bag empty except for a piece of scrap cardboard; the stocker had obviously not placed my item in the bag - what happened after that; my guess is probably the same as yours. However, since then, between the help of some close friends and a little luck, I’ve secured what I need for now.

Restaurants

For takeout, I’ve mostly done curbside or drive-through, but those that I’ve gone inside… it’s still weird seeing once bustling places empty and quiet.

All images shot and edited on iPhone.

Burke Lake Park

Virginia’s county, state, and national parks have been closed for some time now (and as of this writing, they are still closed for anything but recreation - the facilities are still shuttered and offices are not open for business). With gyms closed, I’ve been endurance training harder than even the season following my knee surgery rehab, and Burke Lake Park offers a lot to me as a runner - at 4.5mi, one lap can be stretched to 5mi, two laps easily stretches to a 10 miler, and 3 laps is just over a half-marathon. So though I’m not hiking every other weekend with friends like a normal Summer, here’s a little nature for you.

All images shot on EOS R and edited on a color calibrated computer.

Playgrounds

Following that, although county, state, and national parks have been largely closed, not all people or organizations have understood the orders, or have flagrantly ignored them - locally, this has emerged as people disagreeing about the usage of playgrounds. For some HOAs, it took legal threats from the Department of Health to finally close recreational facilities restricted by Executive Orders. Here is what that looks like in some places.

All images shot on EOS R and edited on a color calibrated computer.

SARS-CoV-2 - March & April

As you are more than well aware, quite a lot has changed since the last time I posted.

Right around the time some family health issues that had taken most of my time were finally settling down a bit, the newly infamous novel coronavirus hit the US. You can learn more about my professional response to COVID-19 and subsequent service changes here.

This is a collection of photographs I have captured since SARS-CoV-2 was declared a pandemic by the World Health Organization to today’s mid-May posting. As I am a caregiver to someone at very high risk, my outings since before quarantine even began have been limited to grocery / food / fundamental shopping, healthcare and pharmacy visits, and my regular trail-running (hey, I stopped going to the gym due to the high risk before they even closed - I’ve never been up to half-marathon distance so early in the running season - I’ve already run two 13.1s and one 10 miler this year, on top of my standard training regimen).

Grocery

By now it’s not just common; it’s an expected sight - barren paper aisles, empty soap sections, cold medicine picked over and packages haphazardly ripped into, the contents stolen. It was only after weeks of this that stores even began limiting purchase quantities on high-demand items.

I’ve been lucky and have thus far been able to source everything needed to stay safe with the help of friends. Some hard-to-find items I’ve even had enough to safely share with friends or give to their high-risk or frontline-working families.

As an aside, the health and legal implications of COVID-19 have disrupted the paper industry even for printing - print production for most things like prints and albums have halted from almost all printing partners - it’s an odd industry impact I’ve been continually watching.

All images shot and edited on iPhone.

Restaurants

Quarantine food has mostly been a case of creating meals with what’s available at the grocery store a given week, which is fun because it has forced some creativity, while sometimes also leading to frustration when you have every ingredient but one - at one point I was searching for garlic for over 3 weeks!

There have been occasions where grabbing food to-go while out has either made more sense, been more convenient, or has simply been par for the course (birthdays, holidays, etc). I’ve been doing contactless curbside pickup for all of this, except for the two instances below, which show what the interiors of some restaurants look like in response to not allowing dine-in customers. For reference, Panera Bread and Jason’s Deli are among the many restaurants offering grocery orders and delivery.

All images shot and edited on iPhone.

Airports

Washington Dulles International Airport

Finally, while my business is currently limited in what it can do (click here to read how my business is impacted and responding to COVID-19), basic operations still must go on. One of the most fundamental of business operations is maintaining currency of security training and credentials. I visited both Dulles and Reagan in order to renew my security training and badges, and documented all changes I saw while on-site. I only stayed pre-security since I did not have need to enter the SIDA for my renewals, and am not taking unnecessary excursionary risks.

Noticable changes are Dulles are the nearly empty parking lots, completely empty Terminal loops (which are usually bustling), consolidation of security checkpoints, closed ticket counters of airlines that have suspended operations, and to me most notably is how clean the floors look - I don’t think I’ve ever seen the terrazzo so brightly polished and shiny. The departures level has been cleared of most stanchions, and background music has been turned off, leaving only the ambient rumble of HVAC noise - walking the Terminal, with nobody around but a few other employees, reminded me of my days in Dulles’ engineering department, doing facility walkthroughs in the back-of-house corridors surrounded by nothing but the buildings’ natural sound and your own echo.

All images shot on EOS R and edited on a color calibrated computer.

Ronald Reagan National Airport

Reagan was the same story - I did my renewals as required by FAA / DHS, and explored the impacts pre-security. Because there was no traffic, it was easy for me to capture photos of the Ronald Reagan statue I’ve never gotten before.

Impacts that were most apparent were immediately being greeted by a nearly empty parking garage, the people in National Hall were almost entirely employees - incredibly the handful of passengers arriving off a flight were all maskless.

The saddest part of this, for me, was seeing all the shuttered concessionaires. At both airports only a handful of concessions are operating at time of writing - this is sad for me because I’ve photographed each and every single one of these. What is most striking about the closed retailers is how abruptly they closed - many are still decorated for the Cherry Blossom Festival, the height of which is when most quarantine orders took effect, or have Now Open signage on their closed storefront hastily left in the rapid closures. It saddens me to see so many beloved stores and restaurants closed for the time being.

DCA, like Dulles, has prominent signage encouraging proper mask usage and hand washing. One difference, however, is, although both airports have the same hand sanitizer dispensers, DCA’s are COVID-19 branded.

All images shot on EOS R and edited on a color calibrated computer.

Spottings

Although I’ve had opportunity to see friends and even use private gyms if desired, I haven’t taken any of these opportunities because I know how lackadaisical (read: virtually non-existent) the social distancing was. That being said, I’ve had a few chance run-ins while out and about, which, although brief, has been a nice break in the monotony.

You may recognize David and Tiffany from their engagement session and wedding I shot last year. By the way, that picture of the Dulles Main Terminal over my shoulder is a photo I shot in 2012.

All images shot and edited on iPhone.

2020 Washington Auto Show

2020 has started off quite stressful for me, due to some health issues being faced by members of my family, so I am behind in posting, but here we are! With everything going on, I was fortunate to be able to make it out to the Washington Auto Show this year, which I look forward to and make it a point to attend every year. Since I wanted to relax by going to the show, this year I brought along my 85mm f/1.2; my favorite lens - great for details (and portraits), but a specialized lens not for wide scene captures.

First things first; the new “Mustang.” I can’t say I agree with Ford’s decision to place the Mustang marque on an all-electric crossover-type vehicle, and I found the car itself uglier than the press photos released when the new direction Mustang is going was released. I, however, am in the minority, as the general public seems to love it based on overhearing others viewing it at the auto show - apparently Ford’s market research was accurate. Apparently the C8 Corvette was also on display at this show, and I walked right past it without noticing - that’s interesting.

As an Infiniti driver, I am of course an Infiniti fan. The Q60 has grown on me since the CV37 released in 2017, and despite some exciting engine options up to 400hp, it is still being done the disservice of being sold without any manual transmission option whatsoever.

Anyone who knows me knows I love Porsche. They unfortunately did not have a display at this year’s show, but that didn’t stop me from photographing every Porsche I spotted at the show.