The BMW Ultimate Driving Experience: 2022

Note: This entry is being posted in late 2024, well after the event concluded.

Enjoy some highlights of BMW’s Ultimate Driving Experience in 2022.  This would mark my second time at BMW’s annual driving event which showcases some of their latest models.  This year we’d be getting spirited wheel time in the all-new BMW i4 M50: BMW’s latest all-electric sedan sporting 536 horsepower and a 0-60 in just 3.7sec.

I’ve driven many electric vehicles, including a Tesla P85D.  And while the Tesla certainly had a more explosive launch with its nearly ~700HP motors, this and its “full-self-drive” are mostly just party tricks packaged in a poorly assembled, low material quality body that simply feels cheap and unintuitive.   For two cars supposedly in the same class, there is simply no comparison - BMW has Tesla beat at its own game hands down.  Aside from the i40 possessing the quality in materials and build that one expects from the German maker, but it also comes with BMW’s famed handling; driving the i40, one wouldn’t know it isn’t a beefy V8 aside from the fake engine noise piped in through the sound system - while convincing, knowing the sound is a lie is the only thing that makes the driving experience less genuine.

The BMW Ultimate Driving Experience: 2021

Over the years I’ve driven many interesting cars.  Not as many as an automotive journalist, or perhaps a used car salesman, but plenty for an average car enthusiast, which is to say, many more than the average driver.  This is due in part to my relationships with other petroheads, but also comes from the number of automotive events I am fortunate enough to have the opportunity to attend.

Following with the likes of Jaguar, Lexus, Kia, and McLaren, this past June I was able to finally attend BMW’s performance driving experience - the previous time BMW had this event locally, I was fresh out of knee surgery and wasn’t able to walk yet, let alone drive anything (I missed a Cadillac event in the same timeframe too).

Arrival

Like most car meetups and events, I attended BMW’s Ultimate Driving Experience with my longest petrofriend Jake.  We unfortunately arrived a few minutes late to the event, and got bumped to the last timeslot of the entire event, so we were only able to enjoy one of the multiple portions of this event, but luckily we were able to participate in the one we were most interested in: autocross in an M440i.

Following his love of British car design, and the tragic T-Bone totaling of his beloved Jaguar XF, Jake had just bought a Jaguar F-Type several weeks prior (which you will see highlighted in another blog post from a car cruise soon).  So it was somewhat ironic arriving at the BMW Ultimate Driving Experience only to park next to another F-Type, this one a V8 specced in Sorrento Yellow bearing an autocross 777 number on the sides.  That being said, there were more BMWs than anything else in the lot, so there was no question if we were in the right place.

The BMWs

After checking in, we looked over the new i4 and iX; BMW’s latest all-electric vehicle offerings, following the i3’s success in BMW’s i sub-brand.

I could go on about BMW’s current design language with the increasingly bucktooth kidney grilles, but that would be repetitious since everyone else has already shared my thoughts on the matter.  I will say, however, that they did very a very good job on the completely non-functional grilles on these two new electric offerings considering their massive size.

The iX was especially impressive, with its BMW Individual Aventurine Red Metallic paint reminiscent of red wine, and the matte rose gold accents that would typically be chrome or piano black on most other cars; the iX despite clearly being an upscale grocery-getter, dazzled in the sun.

The star of the day however was the BMW M440i.

This car is especially interesting to me, as it’s the modern direct competitor offering from BMW to my own car.  In fact, when I bought my Infiniti G37 S 6MT Coupe, a BMW 335i Coupe was one of only two cars I cross-shopped it against, right around when BMW was restructuring their model numbers; the 3 Series coupe was being rebadged into the newly introduced, coupe-only 4 Series.  Admittedly, a different German performance manufacturer has long had my top interest, but a 4 Series coupe is still on my interest list.

Until this day, the only BMWs I had driven were a handful of E36 and E46 3 Series models.  I learned to drive stick in a 318i and an M3, so it saddens me seeing the ///M Power badge being watered down into just trim packages and second-tier performance levels.

The BMW 4 Series offers several models: The 430i equipped with an inline 4 delivering 255HP, the M440i sporting a twin-turbo V6 outputting 382HP, the M4 with horsepower boosted to 473HP, and topping out the line, the M4 Competition with 503HP.  Only the M4 model does not offer an xDrive option, and quite depressingly, BMW axed the manual transmission from this performance driver’s car from the entire 4 Series line in 2020 - truly a travesty.

Today we’d be driving the 382HP M440i model.

The Ultimate Driving Experience

After being issued our credentials, our group was given a rundown of the M440i and a short lesson on performance driving basics (apexes, braking / acceleration through corners, weight transfer, etc).  Then one of the driving instructors slowly drove the course for us to observe while another instructor explained how to navigate each section - extremely basic instruction, but necessary given the audience, since the group ranged from enthusiasts with track experience all the way down to a soccer mom in slippers who was actually scared to drive this car (which I would argue is yet another example of the US needing stricter standards for issuing and renewing driver’s licenses, because this type of driver on a public road is statistically more dangerous, causing more accidents than the enthusiast drivers who are typically targeted and demonized).

This was my first automotive event since COVID-19 struck, so things were a little different, but most things were the same.  The pre-race briefing actually did go into more detail about driving dynamics than most of these events, which instead save that for in-car instruction, if you even get any at all, and instead focus on a car’s specs, features, and design highlights.  This event was socially-distanced, and instead of swag bags most manufacturers provide (I still use my Jaguar thermos to this day, 8 years later with lots of wear), participants were given masks and BMW branded hand sanitizer - a little disappointing; I was really looking forward to something really cool branded BMW or ///M.  Cars were sanitized between each set of drivers.

One benefit to the social-distancing was that a driving instructor was not in the car with you.  You still had a dedicated instructor talking you through the course during your runs, but via radio.  If there is an instructor, my preference is for minimal driving instruction while driving; full tips are nice on a first lap, but after that, minimal input helps me so I can focus on the course and learn the car - I think instruction while actively driving is distracting and sometimes intimidating, which can cause more problems - I find that input and tips for better lines / laps / etc are helpful, but best saved until the run is done so I can focus while driving, and apply the driving instruction to my next lap or run.  Between having to gear events toward the widest audience of skill levels (see my example earlier - the slippers lady was finally convinced to drive, but it was of course more like a parking lot cruise than an autocross hotlap), and my personal preference, plus differing driving personalities, you wind up with a range of different driving instructors with different instruction styles.

I should note that not all events like this even have driving instructors - I’d say it’s about 50/50, but BMW was one that did, and it fits, since BMW also offers a Performance Driving School, at three locations in the US with 42 different courses available, most spanning multiple days of time spent behind the wheel.  The classes range from teenage driver’s ed and beginner motorcycle instruction all the way up to race licensing, defensive and tactical driving, off-roading / overlanding, and even trophy truck racing.  The instructors at today’s event also teach at the BMW Performance Driving School, and have such backgrounds as test drivers for Porsche and Ferrari, and tactical driving instructors to the FBI and Secret Service - we were indeed surrounded by tomes of performance driving knowledge.

Jake and I paired up for our 9 laps in three sets of 3.  Our first run our instructor was a bit uptight and was guilty of watering down the course and driving notes for our experience - even though a first run is almost always going to be slow and sloppy, one of the other instructors noticed both our runs, took us aside, and told us he’ll take us for our remaining runs.

This new instructor was much more laid-back, and was comfortable with us pushing the car and eeking out more of the performance it had.  In fact, based on our second runs, he told us to run in Sport+, which disables the traction control, because the car’s electronic nannies were holding us back.  For me, this meant my third run was my fastest, but also very sloppy, because I was again re-learning the car; I thought Sport+ heavily relaxed traction control on BMWs, but it actually disables it entirely, which I figured out very quickly after unexpectedly oversteering through two corners and oversteering the tires past their limit in a third.  Jake’s laps after mine had the benefit of my warning him of this, so his third run laps were a bit cleaner than mine.

During some of this we attempted to film some of our runs - Jake only filmed my second run, which wasn’t my fastest, but it was likely my tidiest.  I filmed all of Jake’s runs, but my phone was on its last legs and some of the videos had multiple corruption problems - I recovered what I could, but unfortunately not all the footage made it.  You can see video from the event and both our runs here:

In the video you see that Jake was plagued by slower drivers on the course, and got a few bonus runs to try and make up for it.  We not only were the last group of the weekend’s event, but also one of the last cars to finish as a result.  Staff were already breaking down tents and prepping cars to load onto transports when we pulled into the pit lane.  When we pulled in, one of our car’s tires went PING as a loose piece of rubber broke off following our abusive hotlaps.  Several staff and lingering participants actually gathered around our rear tire talking about how mangled they were while we were wrapping up discussions with our instructor who had been great during our extended runs.  I didn’t see where the tread had spalled, but the amount of scrubbing on the surface was impressive, and the group gathered at the rear of the car had apparently pulled some sticky rubber off of the paint; very cool - M drivers need to budget for frequent tires and speeding tickets.

Even-though BMW’s Ultimate Driving Experience was a little different than previous events I’ve attended, and I only got to participate in one portion of the multiple activities at the event, this was solidly one of the most enjoyable thanks to the amount of seat time we got - most similar events only give you ⅓ or even less seat time, which always bugs me.  I still of course wanted more, to further learn the car and hone my lines on the course, but I’m grateful that BMW doesn’t skimp in either the performance or the tailored instructional elements of its traveling brand experience.  I look forward to the next time BMW is in Washington, DC.

Jaguar: The Audition

There are many car brands out there, but few are truly iconic marquees with a rich heritage.  Some are obvious stand outs; Ferrari, Mercedes-Benz, my love Porsche.  But when you think England, there are two standouts; Aston Martin, the good-guy brand of 007 legend, and Jaguar, the British automaker who in recent years has made its name as the "bad guys'" transportation of choice.

Truly, it's good to be bad, and once again Jaguar has given the opportunity to experience its entire brand in one event, celebrating the release of the new XE, F-Pace, and F-Type SVR.  Several years ago I was invited to a similar event for the release of the F-Type and XFR-S, where the focus was on Jaguar's refinde driving capabilities.  In 2013 Jaguar let us autocross a 550HP XKR-S, and this year it was the new 340HP XE R-Sport.  I also drove the diesel models of the XE and F-Pace, which seemed to have a lot more ponies than their 180HP seemed to, thanks to the amount of torque on tap (although I'd still prefer the 360HP gasoline engine).  This all means that I've once again driven the entire Jaguar lineup except for the F-Type.

My takeaway from the F-Pace is that it's a fantastic driving crossover, with an exhaust note that will surprise anyone - SUVs simply don't sound like exotic sports cars, but this one does.  The interior was nice, but will probably get refined in a facelifted version several years from now.  The panoramic roof captures you in awe.  My only complaints are that the steering wheel is off-center, and the window controls are too high located on the door sill.  I do like the wide door sills though.

The real interesting part is that this time the focus was on being filmed for your own short film.  A small production suite, including MUAs, is on hand to film several cutscenes which are spliced into a pre-recorded action sequence, making you the bad guy who wins out over worse bad guys.  It's good to be bad.

The first step was to have makeup applied to even skintone and eliminate shine - this was the first time in my life wearing makeup - they even put me in mascara, but held short of lipstick.  Five cutscenes were filmed; three in an XE, and two on a soundstage.  The entire process is automated by software, which is outright fascinating to me.  Obviously I'm no actor, spending my time almost exclusive behind the camera, but the operators did give good direction, and even refilmed one clip, showing they are paying attention to the quality of recording (as much as possible with amateurs).

Jake was with me, and I later that day I brought my Dad back to come have the same fun.

Here's my finished product.

After the filming, which took less than 10min, test drives in the F-Pace and XE were enjoyed, followed by a painfully short track session in an XE R-Sport.  Only two measly laps - one to gain familiarity with the course (as much as you can in one lap), and one actually run with some gusto.  Barely any instructions were given by the driving instructor, which led to confusion, because this event was set up differently than the 2013 event (which was in stages, whereas this event was not), but I wasn't informed of this until I'd almost stopped the car on the course.  In summary, the track portion of this event was disappointing due to poor instruction and short duration - a stark difference between the 2013 event and this year's, though not surprising since the focus was on filming this year instead of track time (which was still short in 2013).

The whole event and resulting video was so much fun that upon leaving I asked the organizers if I could go grab my Dad to bring him over to surprise him with a bit of fun.  They were more than happy, so 2hrs later I watched him get filmed, run a few laps, and experience the Jaguar lineup.

I can't wait for next time!